Tapping Into Unconscious Choices

Breakfast was the same for everyone seated at the table. Each had a slice of garlic bread, a piece of baked tomato, two sausages baked with bacon strips, together with a cheese omelette and some baked beans. (Extra servings available)

Towards the end of the meal, one child chose to finish the meal with his garlic bread. Another chose to finish with the sausage. This might seem trivial to notice. But it actually shows their character.When asked, the garlic bread holder had chosen it because "it needs most effort to eat this". This was a "C" approach - analyse and make decision. To him, mealtimes were a necessity. Hence his decision, an analytical one, to slowly chew this through at the end of the meal having completely finished the rest on his plate.

The sausage choice, however, was dictated by "it's the nicest". A emotional word - nice. That's the choice of an "I" or "S". They go for feeling words.

This information can be, and is, employed in marketing.

What is your product?

What is your market?

Choose your words well and you can reach your target group... and sell well.